CV N°512472018

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Directeur Commercial

Informations générales

  • Né le : 08/10/1977
  • Habite à : Casablanca, Morocco
  • Niveau d'études : Bac+5
  • Type de formation : Ecole d'ingénieurs
  • Expériences : De 10 à 20 ans


Regional Sales Manager NWC Africa De 2016 à Aujourd'hui • Supporting mobile operators to : deploy new technologies & services, get revenues back quickly, accelerate their rollout, Increase Retention & ARPU, Monitor Market Share & Competitors, Have a Dynamic Segmentation, GeoFencing & New Revenue Streams, Improve ROCE, Secure VIP revenues, Improve NPS, Reduce Churn,...
• Delivering strong P&L and profit gains in slowing economic growth market
• Business Transformation / SalesForce / C4C (SAP Cloud for Customer)
• Responsible for increasing revenue by achieving sales objectives with “existing and new” Telecom Operators in Africa (Orange Maroc, Orange Tunisia, INWI, Maroc Telecom & Moovs Affiliates in WCA)
• Help drive improvement of the company’s operational & sales performance
• Team and accounts Management to deliver on Sales, Price & mix objectives
• Support & Maintenance contract management
Regional Sales Manager Africa De 2013 à 2016 • Responsible for increasing revenue by achieving sales objectives with “existing and new” accounts in Africa (Morocco, Ivory Coast, Algeria, Tunisia, Congo, Mauritania, Gabon, Togo, Mali, Burkina, Kenya, Ghana, Nigeria,…)
• Create and manage territories, Team and accounts strategies to deliver on Sales, Price and mix objectives.
• Delivering strong (P&L) in highly competitive markets.
• Six Sigma process improvement / Sales Force
• Sales campaigns improving our market-shares within the Electrical & communication industry & retail.
• Solid experience and select strengths that encompasses Sales territory management and key account development. Distribution Channel Management & Expansion.
• Equally effective at relationship building and team leadership.
• 35% sales growth in 2015 with 17% OI
• Establish pricing programs and strategies. Secure optimum product positioning within target accounts. Compiling and analyzing sales and performance reports.
• Marketing Communication; Push/Pull Promotion Activity with the Channel.
• Conducting market research, competition analysis, merchandising…
Sales Manager De 2001 à 2012 • Sales management in several Telecom Network Generation and Test & Measurement (2G, 2.5G, 3G, Tetra, CDMA2000, HSDPA, HSUPA, WiMax, IP, Triple-Play, KPI, Drive Test, Core Signaling,…) for customer in Morocco [ Maroc Telecom, ANRT, INWI, Orange Maroc, V-SAT Operators, ONDA, ONA, RAM, SNRT (TV & Radio Operator), Defense, Banks, LYDEC ] and in some African countries [ ARTP Senegal, Sonatel Senegal, Onatel Burkina Faso, Mauritel Mauritania, Gabon Télécom, Sotelma Mali,… ] within our Partners (HP, Nokia Siemens Networks, Nokia Mobile Phones, EADS, Redline Communications, Nera, ComtechEFData, Andrew, Newtec, ...)
• Organizing and operating incentive schemes to keep team motivated
• Allocating territories for sales staff
• Compiling and analyzing sales and performance reports for executives and partners
• Follow and organize the customer sales promotion (seminars, Events etc.)
• Partners / subcontractors Selection
• Elaborate the budgetary offers with the possible assistance of the Offers services, departments, Products / Projects
• Followed commercial customer through regular visits
• Define the strategy and the partners / subcontractors.
• Organize and lead the Win / Loss Analysis.
• In charge of over 37 staff as well as 3 account managers.
• Increased sales by up to 300 % in a 2009/2010 year period.
• Assisting in the collection of overdue invoices from customers.
• Conducting market research and competitor analysis.
• Going out and doing site surveys.
• Proven ability to quickly identify new business opportunities and markets.
• Competitive analysis…


Master Marketing & Dev Commercial En 2004 ENCG
Ingénieur d'Etat Génie Electrique & Electronique En 2001 ENSEM


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Sales Management SalesForce C4C Team Management Channel Management P&L Management