Mrktg salés manager

Africa brand manager De 2014 à Aujourd'hui Development of the Brand strategy in Africa
 Building & strengthening of the Bosch brand awareness through the
different regions.
 Responsible for the visibility at the retail (Traditional trade +
Multiples)
 Analysis of the African market: competition, environment, & follow up
of market insights regarding media trends, advertising &
communication specificities/ country.
 User journey analysis to come up with the best UX.
 Implementation of internal & external events, ensure market brand
activation.
 Development & implementation of the communication mix: online,
offline & mobile (POE)
 Close collaboration with the product manager to create a central
African offer and with the sales team to achieve global targets.
 Coaching of the regional/local brand managers.
 Supervising the communication agency network in Africa.
 Management of marketing budget & improvement of profitability
(ROI) across the market