CV N°532792018
Mrktg salés manager
Informations générales
- Né le : 30/11/-0001
- Habite à : Agadir, Morocco
- Niveau d'études : Bac+5
- Type de formation :
- Expériences : De 5 à 10 ans
Expérience
Africa brand manager
De 2014 à Aujourd'hui
Development of the Brand strategy in Africa
Building & strengthening of the Bosch brand awareness through the
different regions.
Responsible for the visibility at the retail (Traditional trade +
Multiples)
Analysis of the African market: competition, environment, & follow up
of market insights regarding media trends, advertising &
communication specificities/ country.
User journey analysis to come up with the best UX.
Implementation of internal & external events, ensure market brand
activation.
Development & implementation of the communication mix: online,
offline & mobile (POE)
Close collaboration with the product manager to create a central
African offer and with the sales team to achieve global targets.
Coaching of the regional/local brand managers.
Supervising the communication agency network in Africa.
Management of marketing budget & improvement of profitability
(ROI) across the market
Building & strengthening of the Bosch brand awareness through the
different regions.
Responsible for the visibility at the retail (Traditional trade +
Multiples)
Analysis of the African market: competition, environment, & follow up
of market insights regarding media trends, advertising &
communication specificities/ country.
User journey analysis to come up with the best UX.
Implementation of internal & external events, ensure market brand
activation.
Development & implementation of the communication mix: online,
offline & mobile (POE)
Close collaboration with the product manager to create a central
African offer and with the sales team to achieve global targets.
Coaching of the regional/local brand managers.
Supervising the communication agency network in Africa.
Management of marketing budget & improvement of profitability
(ROI) across the market
Formation
Mba
En 2016
Enpc