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Director/Senior Marketing Manager (Casa) à Autre

Profil demandé

Needed Competencies
• Strategic Marketing skills
• Hypothesis building
• Market understanding
• Analytical skills
• Facilitation skills
• Iconic creative experience
• Driving /evolutioning creative
• Strategic thinker
• Brand management experience
• Local creative experience
• Research competence
• Ability to develop international creative (cross culture, cross country).
• 360 marketing creative ability/experience
• Agency management skills
• Cross cultural consumer understanding
• Persuasive, clarity of communication
• Credibility with sales and marketing
• Collaboration and selling capability
• Project management skills

Candidate Profile
• Between 10-15 years marketing specialist experience, preferably with leading edge multinational corporation(s) and a proven track record.
• Strong interpersonal and communication and leadership skills.
• Working knowledge of financials and commercial acumen.
• Experience working in a culturally diverse environment.

Missions du poste

The sub area Marketing has an overall leadership role in driving country marketing activities, creating the sub area marketing plans, localize / adapt ATL campaigns or campaign elements (digital, specific ATL elements, etc) that can be used across his cluster and in alignment with Area guidelines. This role is also mandated by geographical specificity and alignment with country/cluster plans across all BGs and CMO.

Key Responsibilities
Responsibilities include (but are not limited to) the following:

1. Marketing Planning for the country.
•Develops market marketing implementation plans to position and promote Nokia product portfolio (xBG) to defined target audiences based upon BG Annual Plan and Investment Allocation from Area.
• Utilizes marketing effectiveness analysis tools (funnel analysis, response analysis, etc) to determine and prioritize marketing tactics that deliver expected outcomes in terms of sales, margin, brand metrics and consumer segment development.
• Extends area/subarea marketing initiatives into appropriate local marketing mix elements, including customer and retail marketing, consumer marketing and promotions, and relevant sponsorships and events, increasing sales and relevance with targeted consumer segments.
• Collaborates with the Area marketing team to develop targeted media strategies that support the advertising and marketing objectives for BGs.
• Directs and has overall responsibility for short- and long-term planning in the his/her market/s, deployment of resources, budgeting and expense control and budget and team management.

2. Sub area operative marketing management. Manage the normal marketing activities for the sub area.
• Develops and manages advertising budget for accurate accounting and forecasting. Interfaces with Finance on budget compliance, forecasting and performance of national advertising spend.
• Supports Marketing Planning team with preparation of seasonal business and marketing plans.
• Collaborates with Area Customer Insights group on measurement of all country advertising campaigns; including copy testing and brand awareness.