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HP Online Store Project Lead & Consumer Relationship Marketing Manager à Casablanca, Morocco

Profil demandé

If you are a Marketing and/or Sales professional who is keen to go beyond just campaigning and do tangible revenue impact - we have an opportunity for you:

Missions du poste

Your key impact areas will be:

  • Planning the campaign calendar with local specific actions by country/account. Baseline campaign and specific category programs.
  • Executing the campaign through collaboration with local country teams.
  • Identifying opportunity with retailers to leverage Consumer Relationship Management system to drive replacement, attach for supplies/ accessories and cross sell opportunities.
  • Operationalize the HP store expansion strategy for CEMA region (Central &Eastern Europe, Middle East and Africa).
  • Define and execute quarterly store consumer sales calendar with Marketing and Category teams.
  • Implement “big hits” campaign into HP Store in synch with segment demand generation.
  • Define traffic and conversion rates required to achieve sales targets.
  • Competitive analysis: weekly Store price band analysis vs. HP vs. competitors using sellout reports.
  • Ensure all product details, prices and promotions are correct and take appropriate action if modifications are required.

Your key strengths will be:

  • Commercial outlook and an ability to drive revenue growth through online marketing.
  • Previous experience in digital trade marketing and e-commerce.
  • Ability to build relationships across teams and cultures to influence action.
  • Excellent organizational skills and the ability to handle multiple priorities effectively.
  • Curious to work with various technical tools to gain efficiency.
  • Highly passionate individual, ready to drive results.
  • Proven analytical skills coupled with willingness to continuously learn.
  • Fluency in English.
  • Exposure to machine learning and Customer Relationship Management systems.